Just Being Frank

May 2, 2018


Earlier this month, while attending an amazing Jeffrey Court sponsored CEU lunch and learn, I thought: “How far we have come from a decade ago”. The event was held amongst beautiful stone slabs and spinner racks full of even more beautiful Jeffrey Court products at our long-time customer Surface Concepts in Laguna Hills California.

I can distinctly remember how difficult it was to get designers and architects to come to these types of events back then (let’s be honest we all were suffering from the economic downturn). Especially the design community!

The real eye opener for me was to see how many young professional designers were in the mix. These folks gave up two hours of their afternoon to spend with us, and…to learn about tile. Based on the feedback and praise we delivered on that expectation.

After feasting on a delish catered BBQ lunch, the sold-out event featured a presentation titled “The Ins and Outs of Decorative Tile” (a live version of our online CEU) taught by industry expert Fred Jackson. Delivered in Fred’s fun and energetic style the presentation touched on all nuances of decorative tile followed by a lengthy question and answer session.

The event was not all business. We had some fun giveaways including plenty of tchotchke’s: Kindle readers, a dozen or so bottles of wine, and capped off with $1,000 worth of Jeffrey Court Tile. The hooting and hollering brought big smiles to everyone’s faces.

Mike Faas, owner of Surface Concepts and long-time pal of mine commented “It was great to see that many people in our showroom learning and really having fun together. It was an awesome event.” I couldn’t agree more; it was refreshing.

Special thanks to our marketing and local sales team for helping put the event together and bringing in the sell-out crowd. It wouldn’t have happened without the great effort.

Interested in hosting an event at your showroom? Let’s talk!!!

As always,

Thanks for the Business.


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